Yahoo Introduce Flurry, Mobile Developer Suite at its First Mobile Developer Conference

Yahoo at its first Mobile developer conference in San Francisco unveiled a Mobile developer suite - a set of tools that pulls in Flurry analytics. It represents the best of yahoo and best of flurry in one collections of tools and services.

The Mobile Developer Suite is designed to help developers to understand understand, measure, advertise, monetize, and enhance their apps. The suite includes five new products - Flurry Analytics, Flurry Pulse, Yahoo App Publishing, Yahoo Search In Apps and Yahoo Marketing.

The Flurry Analytics provide free insights from industry's leading mobile app analytics tool. The Flurry Pulse sends and shares data with any partners of your choice with one SDK. Yahoo App Publishing offers functionality to monetize your app with native video and other ads. Yahoo Search IN App keeps users on yahoo and monetize those and finally the Yahoo App Marketing facilitates aiming and reaching a target audience with the Gemini native and video marketplace.

Yahoo acquired Flurry, a mobile analytics company in August Yahoo CEO Marissa Mayer said 320,000 developers have created 630,000 apps using the Flurry analytics platform. 

The move comes from Yahoo to refocus its efforts around mobile, native, social and media after failing the battle of Internet search.

To know more about the Mobile Developer Suite click here

Source : USA Today