Samsung to focus more on premium quality products

According to a Bloomberg report, Samsung will use more premium materials in mobile devices to win back its customers and offer a wide range of connected devices after recently being dethroned by Apple as global leader in smartphone sales.

Samsung will bring more smartphones with metal casings, slim designs and HD (high resolution) displays, Co-CEO Shin Jong Kyun said at the company’s annual shareholder meeting in Seoul

“Samsung Electronics aims to consolidate its leadership in the premium market and plans to newly change the smartphone line-up to strengthen competitiveness,” said Shin, who heads the mobile phone business. 

The report also added that the company will focus on smart home and health devices as well as business to business market.

Samsung is no longer the world's top smartphone manufacturer. Samsung's mobile earnings in the first quarter of the fiscal 2015 that ended on December 27 tumbled down for the first time in three years. In this period Apple recorded its biggest ever profit with 74.5 million iPhone sales. This move from the South Korean giant may be an attempt to regain its lost ground.

Samsung has been focusing on the use of metal casings on its Galaxy series of smartphones. Samsung Galaxy Alpha was the company's first smartphone to sport metal frames that made its debut last year. This was followed by Samsung's metal clad Galaxy A3, Galaxy A5 and Galaxy A7. Earlier this month Samsung unveiled it's 2015 flagship the Galaxy S6 alongside Galaxy S6 Edge dressed up with metal casings.