"Choosing a colour is a detailed process. The material of the phone and the design of the curves and edges play an important role and has a great impact on which colour is best suited. We knew we wanted to add pink to the Z5 series from our very first moodboards and sketches as it seemed to compliment the colour palette to the rest of the range.

But to get the tone right with the frosted glass and aluminium frame did take some time. We researched many places in which the most beautiful shades of pink can be found, from nature and Japan’s own Sakura cherry blossom right through to the colours in the sky during a beautiful sunset. We wanted the colour to appear strong and modern, and here the material is playing an important role. I feel what we have achieved with the light dusky pink is fresh, contemporary and modern in the Z5 materials."