Apple launches Red iPhone 7, iPhone 7 Plus

Apple has introduced a new Red color variant of iPhone 7 and iPhone 7 Plus, to mark the company's 10 year partnership with (Red), which supports HIV/AIDS programs.

The new (RED) iPhone and iPhone 7 Plus sports a red aluminum finish, and is the most striking and beutiful off all the color options available. 

“The introduction of this special edition iPhone in a gorgeous red finish is our biggest (PRODUCT)RED offering to date in celebration of our partnership with (RED), and we can’t wait to get it into customers’ hands," says Apple CEO Tim Cook.

The iPhone 7 and iPhone 7 Plus (PRODUCT)RED Special Edition will be available in 128GB and 256GB models starting at $749 (Rs. 82,000) from March 24. It will be sold via Apple Authorized Resellers. Apple says that a portion of every (RED) iPhone sold will go to the Global Fund, which is a non-profit organization that helps finance HIV/AIDS grants in several countries.

For those unaware, (RED) provides access to life-saving HIV/AIDS programs in sub-Saharan Africa, which is home to more than two thirds of the world’s HIV-positive population. Back in 2006, Apple had released the iPad Nano Special Edition in partnership with (RED) as well.