LeTV Unveils LeTV One, One Pro, LeTV Max ‘bezel-less’ flagships

Leading private Chinese entertainment company LeTV announced three new smartphones called LeTV One, LeTV One Pro and LeTV Max.

The LeTV One, One Pro and Max are the first 'bezel-less' phones. The phones are the first ones to come with USB Type-C Port. The company is also releasing full bill of materials allowing customers to see how much it costs to make a phone. The three devices run on Android 5.0 Lollipop with EUI 5.0 UI on top.

The LeTV One is a dual-SIM smartphone features  5.5-inch (1920x1080 pixels) display with Corning Gorilla Glass 3 protections and is powered by 64-bit 2.2GHz octa-core MediaTek Helio X10 processor paired with 3GB RAM. It comes with 16GB of internal storage and is backed by 3000mAh battery. Camera features include 13-megapixel rear camera with dual-tone flash, OIS and 5-megapixel front facing camera. The device is made out of plastic and glass and comes in White color only.

The LeTV One Pro sports 5.5-inch QuadHD display with 2560x1440 pixels screen resolution. It is powered by 64-bit Qualcomm Snapdragon 810 processor paired with Adreno 430 GPU and 4GB LPDDR4 RAM. It comes with 32GB of internal storage. Camera features include 13-megapixel rear camera with Sony IMX214 sensor, OISm dual-tone flash and 4-megapixel ultrapixel front facing camera. It is backed by 3000mAh battery. The handset is made out of metal and glass materials and will be available in Gold or Silver color options.

Lastly, the LeTV One Max is a dual-SIM device and offers a push-to-activate fingerprint scanner. It sports 6.33-inch QuadHD display with 2560x1440 pixels screen resolution. The phablet is powered by Snapdragon 810 processor coupled with 4GB LPDDR4 RAM and 64GB internal storage. Camera features include 21-megapixel rear facing camera with Sony's IMX230 sensor, OIS and dual-LED, dual tone flash. On the front it sports a 4-megapixel Ultrapixel camera. It will be available in Gold and Silver color options. There are no details on battery.

The LeTV One Pro and Max comes with 'LeHi-fi' audio processor that delivers enhanced sound quality.

The LeTV One is priced at 1499 yuan ($240 | Rs. 15,000), 1599 yuan ($260 | Rs. 16,000) and 1799 yuan ($290 | Rs. 18,000) for 16GB, 32GB and 64GB variants respectively. The LeTV One Pro is priced at 2499 yuan ($400 | Rs. 25,000) and 2,699 yuan ($435 | Rs. 27,000) for 32GB and 64GB variants respectively. The price of LeTV Max will be decided from people's vote said the company.

The smartphones will be available via flash sale from http://shop.letv.com/ later this month. The company is also planning to bring the smartphone to Indian shores later this year.