Alcatel OneTouch's Pop Star, Pop Up are heavily customizable smartphones

Alcatel OneTouch unveiled its new POP smartphones at IFA, Pop Start and Pop Up,  part of the brand's POP series.

Alcatel OneTouch Pop Star is a "fashion forward smartphone with a large collection of covers" which includes wild colors and psychedelic designs from the funky collection, leather collection, fashion collection and the nature ECO collection. Pop Up has a metal frame with glass hard key and a backcover with a 3D spin effect.

Alcatel OneTouch Pop Star (above) features 5-inch HD (1280 x 720 pixels) IPS fully laminated display with 160-degree wide viewing angle. Inside there is a 1.3GHz quad-core MediaTek MT6580 processor with Mali 400 GPU and 1GB RAM. On-board storage is 8GB, further expandable via microSD card up to 32GB. It runs Android 5.0 Lollipop, has dual-SIM slot and supports 3G HSPA+, WiFi 802.11 b/g/n, Bluetooth 4.0 and GPS connectivity. For imaging there is 8-megapixel auto-focus rear camera with LED flash and 5-megapixel front shooter. It is fueled by 2000mAh battery.

There is also a LTE variant of Pop Star that comes with 1GHz quad-core MediaTek MT6580 processor with Mali 400 GPU and 16GB storage capacity, with rest of the innards staying the same.

Alcatel OneTouch Pop Up features 5-inch HD (1280 x 720 pixels) IPS fully laminated display with 160-degree wide viewing angle and is powered by 1.4GHz octa-core Snapdragon 610 processor with Adreno 405 GPU, 2GB RAM and 16GB expandable storage. The microSD card slot accepts up to 32GB cards. It runs Android 5.0 Lollipop. Camerwise, it sports 13-megapixel rear camera with LED flash and 5-megapixel selfie camera. The dual-SIM phone supports 4G LTE, 3G HSPA+, WiFi 802.11 b/g/n, Bluetooth 4.0 and GPS connectivity. It is fueled by 2000mAh battery and comes in Black, Riva Blue, Amber Orange, White and Strawberry Red colors.

Alcatel OneTouch did not reveal the pricing and availability details of both phones.