Now get BookMyShow ticket confirmation on WhatsApp

Earlier this month WhatsApp announced it is testing new tools through a closed pilot program, that will allow WhatsApp users to communicate with businesses. Now popular online ticketing platform BookMyShow is collaborating with WhatsApp for the business pilot test, becoming the first Indian online ticketing brand to integrate it services with WhatsApp for Business.

As part of the test, BookMyShow has made WhatsApp a default ticket confirmation channel for all its users. Users who book tickets on BookMyShow will now receive a message on WhatsApp with the confirmation text or an M-ticket (mobile ticket) QR Code, along with an email. 

"WhatsApp has definitely become a preferred mode of communication for millions of people in our country and we could identify tremendous value in making it a default ticket confirmation channel," said Ravdeep Chawla, Head of Product, BookMyShow, in a statement.

Since its inception, WhatsApp has been free for use, but the introduction of WhatsApp for Business shows how serious WhatsApp is to monetize its platform. While the service is free for small businesses, bigger companies like airlines, e-commerce and back will have to pay to use some of the service's feature.

WhatsApp currently has over 200 million monthly active users in India, and joining hands with major businesses come as a boost for WhatsApp as it prepares to enter the digital payments market in the country.

Source: IANS