Nike, in October last year in celebration of Back to the Future (movie) day introduced a limited edition Nike Mag 2015, a real life version of power-lacing sneakers worn by Marty McFly in the movie. Now the World's largest sportswear brand is bringing the power-lacing sneaker to regular consumers with the Nike HyperAdapt 1.0 It dosen't feature the futuristic design as Marty McFly's Nike Mag, and looks like your regular training or gym shoes. However, it has inbuilt sensors including adaptive lacing mechanism, which allows users to make the fit looser or snugger. When users will step into the shoe, their heel will hit a sensor, and then they can press two buttons on the side to adjust the grip.
“Your
heel will hit a sensor and the system will automatically tighten,”
explains Tiffany Beers, the project’s technical lead. “Then there are
two buttons on the side to tighten and loosen. You can adjust it until
it’s perfect.”
Nike says that the new adaptive lacing system will free athletes from distraction and allow to make quick adjustments. The brand is also working on a system that can make automatic adjustments depending on user's performance need.
Nike's HyperAdapt 1.0 will release during the 2016 holiday season (U.S) and will only be available for members of
its loyalty Nike+ app. It will come in three color options.
Those who are fans of Back to the Future movie will immediately recognize this product from Nike. In celebration of Back to the Future Day (October 21, 2015), Nike has introduced 2015 Nike Mag. It is a real life version of the futuristic power-lacing sneakers worn by Marty McFly in the Back to the Future II film in 1989. The Nike Mag features a working self-trying mechanism "This innovation advances what was coined the Nike Mag’s “power
laces,” combining the archetype invention with digital technology. The
result is an individually responsive system that senses the wearer’s
motion to provide adaptive on-demand comfort and support. But this is
just the first iteration." said the company. The Nike Mag seen in Back to the Future II was designed by Tinker Hatfield for Universal Studios and has since been a figment of the imagination of Back To The Future fanatics. In 2011, Nike released the Nike Mag 2011, but without self-lacing capabilities.
“We
started creating something for fiction and we turned it into fact,
inventing a new technology that will benefit all athletes.” said Mark Parker, Nike, Inc. President and Chief Executive Officer“By imagining the future, we create it. Product that comes
alive, with on-demand comfort and support when you need, product that
senses you and adapts to you is right around the corner,” he added. The first pair of 2015 Nike Mag was recently gifted to Micheal J. Fox. It is a limited edition release and will only be
available via auction, with all proceeds going to the Michael J. Fox
Foundation for Parkinson's Research.
