Micromax subsidary, Yu Televenture's, first smartphone Yureka will go on sale via Amazon on January 13 for Rs.8,999 ($150) in India. The unique selling point of Yu handset is that they run on CyanogenMod-powered Android OS, with added features over stock Android.

The company will offer 10,000 units of the handset on the first flash sale starting 2PM IST for registered users of its Yureka smartphone. Last month the registrations for the online sale closed after an "overwhelming response"

Micromax Co-founder, Rahul Sharma said "We saw unprecedented response with over three lakh registrations. Registrations were to be open till December 25. However, owing to the mega response they had to be closed a day earlier." He went on to add, "We are working on ramping our capacities. Given the kind of enthusiasm that we have seen, we will increase the number of units put out for sale gradually."

To recap, The Yu Yureka will feature a 5.5-inch 720p IPS display and is protected by Gorilla Glass. It is powered by a 64-bit 1.5GHz octa-core Snapdragon 615 SoC, Adreno 405 GPU and paired with 2GB RAM and 16GB Internal storage with microSD card support upto 32GB. The 4G enabled handset runs Cyanogen OS 11 based on Android 4.4 KitKat.

Camera features include 13-megapixel autofocus camera with a Sony EXMOR CMOS sensor at the rear, and a 5MP shooter at front. Connectivity options include  Bluetooth 4.0, Micro-USB, Wi-Fi 802.11 b/g/n, GPS, and a 3.5mm audio jack. The handset also features dual-SIM support, with slots for Micro-SIM cards (4G+3G).