LeEco Le 1s to go on Flipkart open sale on February 25

The LeEco Le 1s, one of the most popular smartphone in India will be available in the country without pre-registration process on February 25. As before, the Le 1s can be purchased from LeEco's online retail partner Flipkart.

LeEco has had three flash sale for the Le 1s, up to now, and has made the company a 'market disruptor'. LeEco claims that it received 2,20,000 registration within 31 second time frame across all three flash sales, while managed to sell more than 2 lakh units.

LeEco after witnessing such an overwhelming response from Indian customer, has announced a special day on Flipkart - LeEco Day, a one-day only shopping festival on the e-commerce website with Rs. 8 crore worth of prizes and offers, to be held on February 25.

LeEco has aimed for LeEco Day to be the biggest online shopping carnivals in India, as it expects massive response from customers. Globally, LeEco's online sales from its annual Fan Festival grossed around $270 billion, making it the largest e-commerce events in China.

The LeEco Le 1s is priced at Rs. 10,999 and boasts of some impressive specification. The Le 1s comes with 5.5-inch 1080p IPS display, MediaTek Helio X10 SoC, 3GB RAM, 32GB internal storage, 13MP rear camera, 5MP front camera, 4G LTE, Fingerprint sensor, USB Type-C and a 3000mAh  battery.

LeEco aims to be one of the top three smartphone brands in the country by the end of this year. LeEco has strengthened its offering with a content ecosystem, for which the brand has teamed up with Eros and Yupp TV, and also offers after sale service with 555 centres across the country as well as 24 x 7 toll-free services.