Xolo has announced an online-only brand called Black and the first phone to be introduced under this brand is by the same name 'Black'. It sports a premium metallic frame that measures 7.7mm around the waist, the front and rear comes with Corning Gorilla Glass protection 3. Xolo Black has an Oleophobic coating at the back to make it resilient against smudges and stranins. It also features a breathing notification light around the power button. Xolo Black features 5.5-inch Full HD (1920 x 1080 pixels) OGS display with Corning Gorilla Glass 3 protection. Under the hood there is a Qualcomm Snapdragon 615 Octa-Core (ARM Cortex A53 – 4×1.5GHz + 4×1.0GHz) processor paired with Adreno 405 GPU and 2GB LPDDR3 RAM. On-board storage is 16GB and it comes with hybrid dual SIM slot, where the second SIM slot doubles up as microSD card slot.
It runs Android 5.0 Lollipop with HIVE Atlas UI on top that comes with Underground feature to store private apps and data securely, Reading
mode that coverts text to black and white for an e-book-like experience
and the Comet Browser with data and battery saving features.
Camerawise, it sports dual rear camera setup, a 13-megapixel camera with LED flash, 3-element lens, f/2.4 aperture and a 2-megapixel camera for depth sensing with 3-element lens, f/2.0 aperture. The dual
cameras work in tandem for faster autofocus (0.15 seconds)
and depth-mapping. It also enables features like UbiFocus, which lets
users refocus on objects even after a photo has been taken. On the front there is a 5-megapixel camera with LED flash, 5-element lens, f/2.0 aperture.
Connectivty options include 4G LTE, 3G HSPA+, WiFi, Bluetooth 4.0, GPS+GLONASS and USB OTG. It is backed by 3200mAh battery that supports
quick charging, allowing the handset to charge from zero to 50 percent in
an hour. Xolo Black is priced at Rs. 12,999 and will be exclusively sold on Flipkart via weekly flash sales. The first flash sale is scheduled for July 13 and the registrations for the sale is now open. For existing Xolo customers, the Black will be available on July 12th from 4PM to 8PM.
The handset also comes bundled with 1GB of free data for 2 months and unlimited Vodafone Music service for two months. Xolo also announced its Xpress care service, which promises to replair the Black handset in an hour.
Vishal Sehgal, Co-founder & Director, LAVA International (Promoter of XOLO & LAVA Brands, commenting on the launch said: "The online smartphone market in India is growing
manifold, driven by the digitally-smart generation for whom experience
matters. BLACK is designed to cater to this segment, promising great
smartphone experience that goes beyond just the specs. With every
product under BLACK, we aim to deliver a fresh design approach with
future ready technology that is backed by full potential of the
hardware, complemented with our proprietary customised software
platform- HIVE."
Xolo announced that its first BLACK series smartphone will be unveiled on July 10th. The online sub-brand was announced in May. Similar to Micromax YU, Xolo's BLACK will be available exclusively online. The company previously teased the phone's dual camera setup on the rear, smudge-free design and brushed metal frame. The specifications are still a mystery, but the phone is said to run on the new HIVE UI 1.5 based on Android 5.0 Lollipop and support 4G LTE connectivity. It will be priced under Rs. 15,000 (US$ 235) and will be future ready. (Read More : Xolo Black with dual rear camera coming soon to Flipkart) Xolo has partnered exclusively with Flipkart to sell the phones online.Xolo will be releasing one smartphone per quarter and each phone will be available for nine months only.
Xolo is expected to launch a online-only sub-brand Black for which it has partnered with Flipkart to sell the smartphones. Xolo will be releasing one smartphone per quarter and each phone will be available for nine months only. Xolo will also tie-up with one of the leading telecom operator in the country to release the phone. The company has released a teaser video of the smartphone which teases "Experience the design that is stain free and smudge free". The teaser also shows the phone's brushed metal frame, glass back and dual rear cameras with LED flash. It also suggests that the rear panel will be protected by Gorilla Glass.
Xolo's first phone under Black will be photography focused and will have a dual-rear camera setup with depth-sensing support. It comes with an updated HIVE 1.5 UI based on Android Lollipop and supports 4G LTE. It will be priced under Rs. 15,000. The device will also focus on offering attractive design, audio, quality, performance and battery life. Rest of the specs are still a mystery. Xolo believes that the new Black sub-brand will be about 'high-end technology at honest pricing'. The company says that the product under Black brand will be future ready and offers best software and hardware experience at the price range of Rs. 8,000 and Rs. 15,000. With the launch of new sub brand, Black, Xolo will be competing against the likes of Meizu, Yu. Xiaomi, OnePlus and Huawei's Honor who are performing well with the online-only sale strategy.
