Chinese smartphone maker Gionee launched its latest smartphone the Elife S7 in India. It was unveiled at MWC 2015 last month.
The main highlight of the device is its magnesium alloy frame, lending it style as well as strength. The handset also gets a protective coating of Gorilla Glass 3 at the front as well as at the back.
The Gionee Elife S7 features a 5.2-inch (1920 x 1080 pixels) AMOLED display. It is powered by an 1.7 GHz Octa-core MediaTek MT6752 processor. It packs 2GB RAM and houses 16GB inbuilt storage. It runs Android 5.0 Lollipop with Amigo 3.0 UI on top.
Camera features include 13-megapixel rear camera with Sony IMX214 sensor and LED flash and 8-megapixel front facing camera with wide angle lens. The cameras comes with the company's new image processing system that allow it to shoot six images within a second.
Connectivity features include Dual-SIM support, 4G LTE / 3G, WiFi 802.11 b/g/n, Bluetooth 4.0, USB OTG and GPS. It has support for 24-bit 192 kHz Hi-Fi quality audio codec. The handset is backed by 2750mAh battery which is non-removable. It features an "extreme mode" which enables the last 10 percent of battery power to deliver another 33 hours 45 minutes of standby time.
The Elife S7 comes with Hi-Fi level headphone and offer superior sound quality with instinvtive Hi-Fi standard sound system that features sound restorations bringing home theatre system experience to the phone.
The device is 5.5mm thick, weighs 126grams and is available in white, black and blue color options.
The Gionee Elife S7 comes with a price tag of Rs. 24,999 and will be available starting next week. At the said price the Gionee Elife S7 will compete against the likes of Huawei Honor 6 Plus, OnePlus One, Xiaomi Mi 4, HTC Desire 826 and Samsung Galaxy A5.
Gionee also revealed that its flagship device Elife E8 will be launching soon in the country. In addition the company will also launch the M-series and P-series smartphone in India.
In related news Gionee also revealed that it will be joining the Make in India initiative and manufacture devices in the country. The company will also invest to set-up manufacturing units, not only for domesting but export as well. The company will use India as the export hub for SAARC region and Africa.
Arvind Vohra, CEO & MD Gionee India said "The S5.5 & S5.1 witnessed huge acceptance amongst Indian consumers and we are certain that the S7 will create its own benchmark. Gionee has been setting high standards in various aspects and believes in giving the consumers better than the best. Having sold over 4 million devices in India our smartphones are a manifest of our in-depth R&D, design expertise and manufacturing ability. 2015 Gionee will be expanding its India wing to imitate the manufacturing here in India and we believe this will add a sensational dimension to our profile”
