Asus ZenFone 3 (ZE520KL), ZenFone 3 (ZE550KL) receives price cut in India

Asus has announced price cut on ZenFone 3's 5.2-inch (ZE520KL) and 5.5-inch (ZE550KL) screen variants in India.

The ZenFone 3 (ZE552KL), which was launched for Rs. 27,999, is now available at Rs. 19,999, while the ZenFone 3 (ZE520KL) is now cost Rs. 17,999, down from the launch price of Rs. 21,999. At the reduced price, they will be available via Asus's exclusive stores, as well as leading retail stores and e-commerce website.

The price cut is permanent and is announced ahead of the launch of the next-gen ZenFone line up. "we plan to introduce an exciting range of products this year and the price reduction of ZenFone 3 is a precursor to the forthcoming product line-up." 

To recap the specification, the ZenFone 3 (ZE520KL) features 5.2-inch Full HD display, Snapdragon 625 processor, 3GB RAM, 32GB expandable storage, 16MP/8MP cameras, 4G VoLTE and 2650mAh battery. It runs Android Marshmallow out of the box, but Nougat update is available.

The ZenFone 3 (ZE552KL) on the other hand, has a bigger 5.5-inch Full HD display, Snapdragon 625 chip, 4GB RAM, 64GB storage, 16MP/8MP cameras, 4G VoLTE and 3000mAh battery. It also ships with Android Marshmallow, but can be updated to Nougat.