YUs next flagship is called Yunicorn, launch set for May 19

Micromax sub-brand YU just recently started teasing its new flagship smartphone. Now YU has announced that its second flagship device after Yutopia will be called Yunicorn. That's not all, the flagship will be unveiled at an event in Delhi on June 19.

The Yunicorn launch press invite reads “Fantasy will soon become reality. Join us in the unveiling of the phone that will redefine flagships”. Earlier YU co-founder Rahul Sharma said that the YU Yunicorn is "insanely beautiful and it will break some hearts. It will break records, it will break the conventional, it will break the rules...WAIT, it will break the flagships." 

According to reports YU Yunicorn will flaunt a premium metal body and come with 5.5-inch 1080p display and run stock Android (Android Marshmallow) instead of CyanogenOS. YU's Around YU service will be deeply integrated into the Android OS. As for the other specs, a YU smartphone with model number YU5530 was spotted on benchmarks with MediaTek Helio X10 SoC and 4GB RAM. It is expected to be priced below Rs. 15,000.

YU's last flagship was Yutopia that launched at a price of Rs. 24,999. The phone boasted of great design and hardware specs including 5.2-inch 2K display, Snapdragon 810 SoC, 4GB RAM, 21MP/5MP front camera, unfortunately it was ruined by poor software integration.

Earlier this week Sharma announced the end of YU's exclusive partnership with Cyanogen in India. He also said that the successor of YU's popular mid-range devices Yuphoria and Yunique are in the pipeline and will launch by the end of this year. Last month YU launched the 6-inch Yureka Note smartphone in the country for Rs. 13,499.

YU Yuphoria to receive Cyanogen OS 12.1 update from today

Last month, YU started rolling out Cyanoge OS 12.1 update based on Android 5.1 Lollipop for the Yureka and Yureka Plus smartphones. YU at that time also promised to bring the same update to Yuphoria.

Now, Rahul Sharma, Co-founder and CEO, YU on his twitter account tweeted that Cyanogen OS 12.1 based on Android 5.1 Lollipop has been certified by Google CTS for Yuphoria and will roll out from tonight.The update will be rolled out in phases over the coming two weeks, so everyone will not get it right away.

The Cyanogen OS 12.1 update brings enhanced responsiveness, performance improvements and better thermal control. In addition it comes with a redesigned launcher, smarter screen with improved automatic brightness control, integration of calendar together with email via boxer, updated AudioFX and increased supports of codec for video and audio playback.

To recap, the YU Yuphoria was launched in May, priced at Rs. 6,999. It features 5-inch HD display 1.2GHz Snapdragon 410 64-bit processor, 2GB RAM, 16GB internal storage, microSD card slot, 8-megapixel rear camera, 5-megapixel front camera, 4G LTE supports and 2230mAh battery with Quick Charge support.

YU Yuphoria now shipping with stock Android, now available for Rs. 6,499

The YU Yuphoria was launched back in May for Rs. 6,999 and went on sale exclusively on Amazon India at the end of that month. 

Now the company has reduced the price of Yuphoria by Rs. 500 and will be available for purchase for Rs. 6,499 via Amazon India. Also the phone is now running stock Android 5.0 Lollipop instead of Cyanogen OS 12 custom ROM.

It seems like YU and cyanogen might be parting ways. Just a few days back Yureka Plus was made available with stock Android 4.4.4 Kitkat (upgradable to Lollipop) and not Cyanogen OS 12. The company has also launched running YU Yunique running stock Android 5.1.1 Lollipop. All this points out towards a breakup between YU and Cyanogen Inc, though nothing yet is officially confirmed. It is also not known whether users who have purchased older YU devices running Cyanogen will receive future updates or not.

YU is expected to launch a new high-end smartphone soon- the Yutopia- we should know more details about YU and Cyanogen and other matters upon its release.

As for Cyanogen, it has a track record with partnerships going sour. In December last year it cut ties with OnePlus after signing and exclusive deal with YU. Since then OnePlus has moved on to its own Android-based Oxygen OS to run on its devices.

To remind you, Yuphoria comes with 5-inch 720p display, quad-core Snapdragon 410 64-bit SoC, 2GB RAM, 16GB internal storage, microSD card slot, 8MP rear camera, 5MP front camera, 4G LTE supports and 2230mAh battery. It also has Cirrus Logic Wolfson Stereo DAC chipset.

Over 1 lakh units of Yu Yuphoria will be available in open sale between July 21 and 23

Micromax subsidiary Yu Televentures announced that more than 100,000 units of Yuphoria will be available in open sale exclusively via Amazon India from July 21 to 23. The units that will be up for grabs is the largest batch of Yuphoria till date and is the first lot to be 'Made in India'.

The announcement was made on Yu's twitter handle that read "Get ready for a triple dose of happiness! #Yuphoria - Made in India." The tweet includes an attached image that said "No registrations, no time limits."

To recap, the Yuphoria is Yu's second smartphone after the Yureka. It features 5-inch HD display, 1.2GHz 64-bit Snadragon 410 processor, 2G RAM, 16GB internal storage, 8MP/5MP camera, 4G LTE support and 2230mAh battery with Quick Charge support. It runs Cyanogen OS 12 based Android 5.0 Lollipop. It carries the price tag Rs. 6,999.

Commenting on the Make in India campaign and the Open Sale, Rahul Sharma, Founder YU, said: "With YU, we endeavor to give our community a technology experience like never before and we are humbled by the love and encouragement our consumers have responded with. Staying true to the same commitment of creating more for our community, we are proud to announce our first batch of ‘Made in India’ only YUPHORIA phones. And that’s not all, it’s time we share back the love; we give you the first ever open sale with more than 100,000 units designed and assembled in India, through our partner Amazon.in. This is a huge leap and a testimony of our growth as it will help us to improve the design and propel research and development of products to suit the domestic requirements and demands of the Indian market."

Yu Yuphoria with 5-inch display, Cyanogen OS 12 launched in India for Rs. 6,999

Micromax subsidary Yu Televentures launched the company's second YU branded smartphone, the Yu Yuphoria in India.

Yu claims that Yuphoria went through a number of processes including pre-bending, stamping, welding, laser etching, sandblasting,  PVD (Physical Vapor Deposition) and polishing thus making it more durable. The team acheived the sleek matte finish after extreme cycles of sandblasting that is used in automobile industry. The company filed 4 patents for the smartphone and it is assembled in India.

Yu Yuphoria sports a metal frame around the body that gives it a premium feel, protected by anti-finger coating and has a screen-to-body ratio of 67.1%. It features 5-inch (1280x720 pixels) HD IPS Fully Laminated display with Corning Gorilla Glass 3 protection. It is 5 times tougher, Scratch and Finger print resistant.

Under the hood there is a 1.2GHz 64-bit quad-core Qualcomm Snapdragon 410 processor paired with Adreno 306 GPU and 2GB LPDDR3 RAM. It comes with 16GB of internal storage and microSD card slot that supports up to 64GB microSD card.

The Yu Yuphoria runs Android 5.0 Lollipop based CyanogenMod OS 12. It comes loaded with a few CM 12 features like App Themer (change theme of indiviual apps), slow-motion feature to the camera (records videos at 60/120 fps). The smartphone also comes with a new feature called Choice which brings optional integrations like Truecaller dialler, Audio FX equaliser and e-mail app powered by Boxer.

Camera features include 8-megapixel rear camera with LED flash, OmniVision OV8865 sensor with F/2.2 aperture and 1080p video recording capabilities. On the front there is a 5-megapixel camera with 4P lenses, f/2.0 aperture and 86-degree wide-angle lens. The rear camera has a Saturn ring design.

On the connectivity it supports dual-SIM, 4G LTE, 3G HSPA+, Wi-Fi 802.11 b/g/n, Bluetooth 4.0 and GPS. For enhanced Audio and multimedia experience, the Yuphoria comes equipped with Cirrus Logic Wolfson Stereo chip that gives best in class sound clarity.

A 2230mAh battery fuels the Yu Yuphoria the can deliver up to 7 hours of talk time, 7 hours of music playback, 3.5 hours of video playback and 160 hours of standby time. It measures 142.38x72.96x8.25mm, weighs 143 grams and will be available in Buffed Steel and Champagne Gold colors.

The Yu Yuphoria is priced at Rs. 6,999 and will be available exclusively via Amazon India through flash sale starting from May 28. Registration for the sale will start today at 5PM.

YU YUPHORIA teased ahead of May 12 launch

Micromax subsidiary Yu Televentures will launch the YU Yuphoria smartphone on May 12. The event will take place in Gurgaon, New Delhi, India and will start at 12pm. 

Ahead of is launch, the company has started teasing and dropping hints of its latest device. Rahul Sharma, Micromax Co-Founder has shared two teaser videos of the Yu Yuphoria on his twitter account.The handset makes a brief appearance on both the videos.

The first video hints that the Yu Yuphoria might sport a metal frame body. It also shows off the durability and sturdiness of the handset. The video shows that how Yu Yuphoria survives after being accidentally dropped on a tile floor. After being dropped, we can see the handset is intact, but the tile on floor is cracked. The video was accompanied by a tweet "Your excitement is really contagious and inspiring"

The second video shows how powerful the speaker of the handset is. When the earphones are plugged out, the speaker generates enough power to blow the hair just like hair dryer. It was accompanied by the tweet "Now that's quite a hair raising experience". This indicates that the Yuphoria might have stereo-like surround sound speakers

The name of the smartphone, previously codenamed 'Project Ceaser' was chosen through its crowd-sourcing smartphone naming campaign #YUNameit.

The specs of Yu Yuphoria is still a mystery. But Yu previously on its social platform teased some of specs of Yuphoria which include 64-bit processor, 16GB internal storage, 2GB RAM and will run Android Lollipop based Cyanogen Mod 12OS.

The Yu Yuphoria, just like its predecessor is expected to be priced under Rs. 10,000 and be available exclusively via Amazon India.

"The moment of YUphoria is coming. Have you blocked your calendar?"

YU YUPHORIA launch Set for May 12

Micromax subsidiary Yu Televentures is all set to launch the successor of its Yureka smartphone this month.

YU's announced that its latest smartphone dubbed YU YUPHORIA will be launching on May 12. The company revealed the launch date via its twitter account. The tweet read "The moment of YUphoria is coming. Have you blocked your calendar?"

The name of the smartphone, previously codenamed 'Project Ceaser' was chosen through its crowd-sourcing smartphone naming campaign #YUNameit.

For now, not much is known about the YUPHORIA smartphone. But YU on its social platform has teased some of the features of the smartphone that include 64-bit processor, 16GB internal storage, 2GB RAM and Android Lollipop based Cyanogen Mod 12OS. YU YUPHORIA is expected to be  priced under Rs. 10,000.

Like the Yu Yureka the Yuphoria is also expected to be made available exclusively via Amazon India. Yu Yureka has been performing quite well in the Indian market. The smartphone recently got Android Lollipop update. In the latest flash sale on April 29, 25,000 units of the handset was sold.

YU’s Project Caesar smartphone will be called YU YUPHORIA

Yu announced that its upcoming Project Ceasar smartphone will be called YUPHORIA. The name was chosen through India's first ever crowd-sourcing smarphone naming campaign #YUNameit that started on  March 31.

Participants had to submit their entries till April 3 and the voting begin from 4th to 6th April. A total of 1,00,000 entries were submitted out of which five (YUPHORIA, YUKNIGHT, YUNICORN, YUNITY, YOUTH) were chosen for the voting stage. And the consumers voted in favor of YUPHORIA, making it the identity for Project Ceasar.

The five randomly selected lucky winners from the entries for name YUPHORIA will win the new YU device. In addition Participants have also won Amazon Gift cards worth Rs. 1 Lakh throughout the campaign.

For now, not much is known about the YUPHORIA smartphone. But YU on its social platform has teased some of the features of the smartphone that include 64-bit processor, 16GB internal storage, 2GB RAM and Android Lollipop based Cyanogen Mod 12OS. The devices is expected to be priced under Rs. 10,000.

YU already confirmed thah Project Ceasar aka YUPHORIA will be launched some in Q2 2015.